Helping leaders achieve clarity, resilience, and results through values-based, real-world coaching
New Ideas Coaching provides personalised leadership development for individuals, teams, and organisations. Founded by Executive Coach Luke, the practice blends coaching with tools like NLP, mindfulness, and hypnosis to build clarity, resilience, and sustainable success. Guided by values of integrity, empathy, and purpose, clients align personal growth with professional impact.
65%
of us feel not engaged at work
NZ$3.2 B
lost annually to unproductive activities
41%
of us feel like we're struggling
49%
of us feel stressed daily
Lack of Direction
Feeling lost or uncertain about goals and life path
Inability to Stay Motivated
Struggling to stay on track and follow through with plans.
Self-Doubt and Mental Blocks
Battling negative thoughts and a lack of confidence.
Meet Our Founder
Luke Koefoed
By combining nearly 20 years of experience, a deep understanding of human behaviour, and a passion for helping others grow, Luke Koefoed offers personalised coaching that addresses your current challenges and empowers you to become the best version of yourself. Whether you're looking for clarity, motivation, or confidence, Luke's holistic coaching approach will guide you every step of the way, ensuring lasting transformation and success.
I understand how frustrating it can be to feel stuck, unsure of your direction, and lacking confidence. That's why I'm here to help you break through those barriers, find clarity, and unlock your full potential. Book a call with me today, and let's start transforming your challenges into growth.
Who we serve
Serving Industry Leaders
01
Know Yourself Better
What this means: You discover what you're naturally good at — your strengths, values, and what motivates you.
Why it matters: When you understand yourself, it's easier to make choices that feel right and lead to real satisfaction.
02
Grow Your Skills
What this means: You build on your natural talents by learning new tools, habits, and ways of thinking.
Why it matters: You become more confident and capable, especially when facing challenges or going after big goals.
03
Bring It All Together
What this means: You learn how to use both your natural strengths and your learnt skills in everyday life.
Why it matters: You feel more aligned, energised, and able to show up as your best self — consistently.
Organisational/
Business
Coaching
Strength & Resilience
Coaching
Personal/
Life Coaching
Wellness
Coaching
Staff Disputes
& Meditation
Team & Culture
workshops
Industry we support
Helping Leaders, Teams & Individuals Thrive
Making an impact
Coaching in organisations enhances leadership, team collaboration, employee engagement, and performance, while fostering a growth-oriented culture, supporting innovation and change, empowering leaders to take charge and make decisions independently, and driving cost savings through improved efficiency and reduced turnover.
Relationship goals
Coaching can help improve relationships by encouraging better communication, resolving conflicts, building trust, fostering personal growth, aligning goals, and supporting individuals in understanding each other's unique languages.
Personal Goals
Coaching helps with personal goals by providing clarity, accountability, tailored strategies, support, and feedback, while also getting in the trenches with you, fighting alongside you in the battle of life.
Luke has helped us navigate the path of two merging businesses. With a realistic approach and understanding, he supported and challenged us when needed. By highlighting the personal strengths of different individual personalities, Luke has guided us towards achieving a common goal. I highly recommend Luke.
John Baker- Managing Partner
iFigure Accounting Specialists
Luke has been a great help with my business and personal mental well being. He has gone in-depth with the initial consultations and given me real life tools to deal with everyday & business issues which has helped me incredibility. I cannot recommend him highly enough to anyone.
Leon Guerin- Managing Director
Luke has helped me understand how I think and operate. Sometimes this is not clear to oneself. By understanding myself I am able to navigate my staff and family with so much clarity. Luke has, in a short period of time, listened and suggested things that you don't even think about. By understanding people, things become much clearer. I would recommend Luke to all.
Dave Wilson- Owner/ Operator
Thanks Luke for sharing your knowledge, wisdom, humour, and energy to expand my thinking and inspire positive change.
Brilliant service. Highly recommended.
Erika Olsen
I recently had the pleasure of working with Luke from New Ideas Coaching, and I am absolutely thrilled with the results. The expertise and guidance provided were invaluable in taking my business and leadership to new heights. What sets this business apart is Luke's unique approach and his ability to meet me exactly where I am. I appreciate how he approaches our sessions with his free-flowing style which perfectly aligns with my working style, making the coaching sessions feel personalised and tailored to my needs. Luke's remarkable skill in individualising the coaching experience is truly impressive. I highly recommend New Ideas Coaching to anyone seeking a personalised and effective business coaching journey. Thank you for an exceptional experience!
Hope Is My Homeboy
Contact Us
Reach Out Today
Contact Us
Phone number
Office:
257a Queen Street, Richmond, New Zealand