
65%
of us feel not engaged at work
NZ$3.2B
lost annually to unproductive activities
41%
of us feel like we're struggling
49%
of us feel stressed daily
Meet Our Founder
Luke Koefoed
Luke Koefoed, a transformational coach with nearly 20 years of experience, helps address workplace challenges such as culture, communication, productivity, and wellness through strengths-based coaching and NLP. With a background in Management, Marketing, and HR, and a passion for business development, Luke works closely with individuals, including supervisors, to support their personal growth and development. He uses his expertise to guide both individuals and teams toward positive change, fostering an environment where personal and professional improvement leads to enhanced organisational success. His professional yet caring approach ensures that clients unlock their full potential, improving performance and well-being.

Our Team
Meet Our Team

John Hopkins
Business Consultant | Cash Flow & Growth Specialist
John Hopkins is a highly regarded business consultant who partners with small to medium-sized enterprises to drive stronger performance and sustainable growth. With a proven track record in cash flow management and financial clarity, John helps business owners uncover what truly drives their success.
Renowned for making the complex simple, John has a unique ability to demystify the numbers—turning financial data into actionable insights. His hands-on, practical approach ensures business owners not only understand their numbers but know exactly how to use them to make smarter, more confident decisions.
Whether it’s improving financial stability, unlocking growth opportunities, or navigating times of change, John brings calm, strategic thinking and a genuine commitment to helping businesses thrive. Trusted by clients across various industries, he’s passionate about creating real impact—where it matters most.

Pickles
Animal Assisted Therapy Dog
Meet Pickles, a lovable Cavoodle puppy with a heart of gold! She's not just your average pup—she's working toward her **Canine Good Citizen** qualification to become a certified support dog. Together with her dedicated co-coach, **Luke**, Pickles helps deliver **animal-assisted learning interventions** to clients, providing comfort and emotional support along the way.
Pickles has a unique approach to coaching: she's patient, non-judgemental, and always by your side. Whether she's gently sitting at your feet or curling up on your lap, Pickles offers a calming presence that can help reduce stress and anxiety. Her gentle soul and soothing energy create the perfect environment to elevate your mood, especially when you're navigating difficult moments.
Pickles would be honoured to accompany you on your personal growth journey, offering a helping paw when you need it most.

Irvina
Admin Support for New Ideas Coaching
I provide admin support for New Ideas Coaching, helping organise and implement coaching initiatives that promote personal growth and positive change.
In addition, I work as a Hospice Physiotherapist at Nelson Tasman Hospice, assisting patients to maintain independence through safe mobilisation techniques. I also support families and carers with strategies to ensure safety and well-being.
The most rewarding part of my role is witnessing patients achieve goals they once thought impossible. In my free time, I enjoy knitting, finding it a relaxing and creative way to unwind while making cosy, comforting items.
How we help
Why Coaching?
Making an impact
Coaching in organizations enhances leadership, team collaboration, employee engagement, and performance, while fostering a growth-oriented culture, supporting innovation and change, empowering leaders to take charge and make decisions independently, and driving cost savings through improved efficiency and reduced turnover.

FAQs
Any Questions? We got you.
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How does coaching work and what does it involve?Coaching is a collaborative effort where a coach partners with individuals or teams to boost performance, foster personal growth, and achieve specific goals. At New Ideas Coaching, sessions are customized to meet the client's needs, utilizing tools like strength-based approaches, NLP, hypnosis, and mental wellness practices. The process is organic, adapting to the unique dynamics of each client.
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What advantages can I gain from coaching?Engaging in coaching can significantly enhance self-awareness, decision-making abilities, and leadership skills. It helps in understanding personal strengths better, fostering a healthier workplace culture, boosting productivity, and supporting mental well-being. Many clients report reduced stress, increased clarity, and greater confidence in both personal and professional spheres.
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Is coaching the right choice for me?Coaching might be right for you if you're looking for personal growth, aiming to overcome challenges, or striving to improve performance in any area of life. New Ideas Coaching provides a free consultation to discuss your goals and see if coaching aligns with your needs.
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What happens during a coaching session?Coaching sessions are tailored to the client's needs and can vary in structure. They generally include discussions to identify goals, explore challenges, and develop strategies for improvement. The coach may employ various techniques to facilitate insight and growth, ensuring each session is customized to the individual's objectives.
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How can I start and what are the pricing options?To get started, you can schedule a free consultation to determine if we are the right fit for you. Pricing varies based on the coaching package and duration. Specific details will be discussed during your consultation to find a plan that aligns with your goals and budget.